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How to Build Your Mailing List
Creating your mailing list is the first step in creating a viable email marketing plan.
Your mailing list is made up of customers and fans who want to stay in the loop on your latest news. Check out out these 3 lightning-fast ways to start building it today (no hammers or nails required).
Add a Signup Form
This is an amazingly efficient tool that lets people subscribe to your list in a snap. Add the Get Subscribers App to your site to encourage visitors to sign up to your mailing list. You can also add a signup form to your email marketing campaigns to make it easy for even more readers to opt-in.
Ask for their basic info (we’re talking a name and email address at most) and offer something of real value in return, like an exclusive eBook or special product coupons.
Go Social
Share your email campaigns as posts on social networks in a click. That way your followers can easily subscribe and share them with their own connections. Use fun raffles to encourage them to spread the word - something like: “Share this post with 5 friends who love shoes as much as you do, and you could win a free pair of sandals from our latest collection!”.
Discover more insights about sharing your email campaigns on social media here.
Import Contacts
Get the ball rolling by easily importing your existing email contacts directly into your list. This is a great shortcut that instantly turns your customers into subscribers while saving you precious time. Tip: Make sure their email addresses are valid and that they’ve already given you permission to send them marketing emails. If not, they may very well write you off as a spammer - and that could lower your future deliverability rates.
Learn more about importing your contacts to your account here.
On Your Mark, Get Set...
By using your existing contacts and social media connections as a jumping off point, it’s easy to start developing your reputation and promoting your business to a larger relevant audience.
Once you begin building your list, don’t lose that momentum! Learn how to manage and update it here.
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