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How to Build Your Mailing List
Creating your mailing list is the first step in creating a viable email marketing plan.
Your mailing list is made up of customers and fans who want to stay in the loop on your latest news. Check out out these 3 lightning-fast ways to start building it today (no hammers or nails required).
Add a Signup Form
This is an amazingly efficient tool that lets people subscribe to your list in a snap. Add the Get Subscribers App to your site to encourage visitors to sign up to your mailing list. You can also add a signup form to your email marketing campaigns to make it easy for even more readers to opt-in.
Ask for their basic info (we’re talking a name and email address at most) and offer something of real value in return, like an exclusive eBook or special product coupons.
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Go Social
Share your email campaigns as posts on social networks in a click. That way your followers can easily subscribe and share them with their own connections. Use fun raffles to encourage them to spread the word - something like: “Share this post with 5 friends who love shoes as much as you do, and you could win a free pair of sandals from our latest collection!”.
Discover more insights about sharing your email campaigns on social media here.
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Import Contacts
Get the ball rolling by easily importing your existing email contacts directly into your list. This is a great shortcut that instantly turns your customers into subscribers while saving you precious time. Tip: Make sure their email addresses are valid and that they’ve already given you permission to send them marketing emails. If not, they may very well write you off as a spammer - and that could lower your future deliverability rates.
Learn more about importing your contacts to your account here.
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On Your Mark, Get Set...
By using your existing contacts and social media connections as a jumping off point, it’s easy to start developing your reputation and promoting your business to a larger relevant audience.
Once you begin building your list, don’t lose that momentum! Learn how to manage and update it here.
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