Strengthen your email marketing strategy with social media and get your message out to more people. Just like email marketing, social marketing has a lot going for it - it can increase brand awareness, amp up customer loyalty, and produce valuable leads. Combined together, these two channels make it easier than ever for your business to connect with customers and stay top of mind in their inboxes and newsfeeds. 

With Wix Email Marketing you can quickly get this cross-channel partnership off the ground and grow your audience.

Get a headstart by tapping into your existing social networks of people who you know already like your business. By sharing email campaigns with your Facebook, Twitter and Pinterest followers you can keep them in the loop on your latest activities. Do this in a few clicks by sharing new campaigns right after you publish and previous campaigns from the Dashboard. 

You can also create dedicated email campaigns that are geared towards your social connections. Check out 2 effective examples below: 

Encourage your social followers to subscribe to your mailing list and never miss an update. Since they’re already your online connections and are fans of your business, they’ll be more open to signing up. Still, be sure to give them a reason to do so - think coupons, special discounts and exclusive sneak peeks.

2. Ask for Online Reviews 
Enlist your loyal networks to help your business go viral all over the Internet. Ask them to post reviews on sites like Yelp and TripAdvisor to boost your online presence. Add some extra motivation by rewarding reviewers with valuable deals or fun gifts.  

The next step in bridging social media with your email marketing strategy is branching out beyond your existing circle of social connections and getting noticed by new potential customers. Introducing your business to a wider audience lets you raise brand awareness and discover new leads. 

Take a look at 2 useful ways Wix Email Marketing can help you do this:

Wix Email Marketing’s integration with Facebook makes it easy to advertise on the world’s largest social network. Once you create a stunning email campaign, you can use it to generate a promoted Facebook ad, and target users who are likely to be interested in your content. Then, sit back and watch new leads come in. Putting your ads on Facebook can boost your click through rates and help you reach thousands of new users, all while on a shoestring budget. 

By default, your email campaigns come with 3 social share links to Facebook, Twitter and Pinterest. This makes it simple for readers to share, tweet and pin their favorite campaigns with their online networks. It’s a quick win for everyone: They post content they love for their friends to see, and your message gets more traction.   

Use Wix Email Marketing to combine social media with your email marketing plan and expand your reach. Social marketing gives you the chance to spark real conversations with customers, adding extra levels of engagement and dialogue. The more you interact with them, the more you’ll understand what they’re looking for - and be able to optimize your marketing strategy accordingly.